Already tired of searching for information online only to come up with lackluster, ai-copy-generator fluff that doesn’t answer your questions, much less captivate you? Want your business to be represented by something better - something like content that speaks to your audience and makes them want to read on? Content that captivates, educates, AND sells… I know you want that for your business because your business deserves it! Your audience deserves it!
But do you have to become a hermit with ink-stained fingers, wild hair, and an unfinished novel to produce creative copy? Or can anyone learn to be a creative copywriter?
The answer is a resounding YES, YOU can write good, compelling copy (at your keyboard, reasonably quickly), but only if you’re willing to put in some work and make mistakes along the way. Learning how to copywrite, whether website copy, social media copy, or advertisement copy, requires consistent practice, a content creation strategy, and a ruthless acceptance of the editing process. With time, you’ll find the voice that speaks to your audience, but let’s lay the foundations of great copywriting.
1. Evoking emotion
To get this one right, you’ll need to know your customer like she’s your best friend. Or your worst enemy. Either one will do, depending on how close you keep your friends or enemies. The point is that obsession with your customer’s most pressing needs, deep desires, and dark fears is the starting point. When social media plans incorporate consistency and trust-building through social proof but still lack that edge of realness to them, it’s, more often than not, the emotional pull that’s lacking. Become an expert on who you’re selling to, and then make them feel understood. Don’t be afraid to agitate their emotions a little, too; you’re not going to leave them in the dark once you’ve done so. You’re going to offer them the solution!
2. Offer the Solution
Once you’ve stirred the waters and conjured a storm, or at least ruffled some wavelets of recognition in your reader, it’s time to offer your solution. Bonus: This can be in the form of a Call to Action—the promise of calmer water or a stormproof flotation device.
3. Tell a Story
Most humans can’t help it; we’re hardwired to pay attention to stories, especially stories that make us feel something. Don’t be afraid to tell a story for your product; show your customers what they have to gain by paying attention to what you have to say. Vivid, emotional, intriguing stories are where you build a relationship with your audience, something that’s highly desirable, considering that acquiring new customers is usually considerably more difficult and costly than retaining loyal repeat customers.
Remember, compelling copywriting takes practice. Gather feedback, analyze what works best for your audience, and refine your approach. Combining these techniques with a deep understanding of your audience allows you to create copy that captures attention, resonates emotionally, and drives actions.