Even though the online world is now so ubiquitous that it's hard to remember a time when every business didn't need a digital marketing strategy, we know that creating a compelling, visible, effective marketing plan can be confusing, frustrating, and downright painful, if you don't have the proper tools and knowledge. If you're a business owner, you probably already have more than enough on your plate as it is, but you also know that marketing can't be ignored or pushed aside. Although working with a marketing agency that can help you accomplish your goals can be revolutionary for your business, it is helpful to know what SEO and organic traffic can do for your business.
SEO (Search Engine Optimization) is how your online presence is found and displayed on search engine results pages. By optimizing various elements of your website and content, you increase the likelihood of your pages appearing among the top search results for relevant keywords, thereby increasing unpaid or organic traffic from various search engines. Social media marketing can generate organic traffic, and it can be good practice to approach getting your brand out there from multiple angles. At the most basic level, optimizing SEO for organic traffic is the best way to reach the people who want to connect with YOU so that your target market and your business don't miss out on each other: you are providing something of value, and your potential customers in turn, are looking for what you offer.
Some of the different types of optimization you'll want to address to increase your organic traffic are the following:
- On-Page Optimization involves developing and optimizing individual web pages to improve search engine rankings and organic traffic. It includes optimizing meta tags (titles and descriptions), header tags, images, and the overall content for relevance and user experience.
- Off-Page Optimization: Off-page SEO focuses on building your website's authority and credibility through external factors. One aspect of off-page SEO is acquiring high-quality backlinks from reputable websites, which signal that your content is trustworthy and valuable to search engines. Another is simply providing high-quality content that answers a question or needs.
- Technical SEO: SEO and a website's technical aspects are crucial in ranking your site on various search engines. This includes optimizing site speed, mobile responsiveness, site structure and implementing schema markup to help search engines understand your content better.